Strategic audience development plans
Do you feel the need to take a step back from the day-to-day and gain space to focus on strategy? Does it sometimes seem you’re the only one in your organisation putting the audience at the heart of what you do?
Join us for this session dedicated to experienced marketers and remind yourself how to achieve an organisation-wide approach to audience development planning. We’ll get you back on track with practical ways to engage your colleagues in setting audience development objectives, and embrace a strategic planning process.
We will go beyond your marketing campaigns and plans, and help you find practical and realistic ways of achieving audience development objectives for your organisation.
The ingredients are your own experience and knowledge, a pinch of additional audience insight and stats, all laid out in an ongoing planning framework.
By the end of the session you will be able to:
• engage your organisation with setting audience development objectives
• identify the elements of an ongoing strategic planning process
• demonstrate effective use of audience research and existing sources of audience information over the long term
• write a research plan as an integrated part of your planning
This session is for experienced marketers who want refresh their skills and approaches to an organisation-wide audience development plan.
Facilitator: Rachel Escott, Head of Audience Development Services, Audiences London
To reserve your place visit the booking page.