Measuring and evidencing the impact of an outdoor event can be harder than with other artforms, because of often widespread locations and the fact that many such events are unticketed.

We have produced a new set of guidelines for audience research at outdoor events, designed specifically to support the unprecedented activities and opportunities of 2012. On 24 January 2012, we ran a free symposium to share these guidelines with the outdoor arts sector and below you can find many of the resources from that event.

There are now more pensioners than people under 16 in the UK, yet people over 65 account for just 7% of internet users. Arts engagement with older people is a key area of practice for us and, as understanding digital engagement is a vital part of this field, we have produced this report to share up-to-date knowledge and resources.

Audiences London was commissioned by ACE London to support performing arts venues in outer London develop their audience focus over a 10-month programme. The objective was to build on existing knowledge and infrastructure so as to maximise venues’ effectiveness at engaging audiences.

Our latest picture of audiences for the arts in London looking at geo-demographic profiles, frequency, venue and artform loyalty, drive distances and ticket and income levels.

Our Sharing the Learning event brought together practitioners working in the field of arts engagement with older people and families. Download a transcript of the final group discussion to see what some of the key issues and areas of debate were on the day.  

An evaluation of the FUSE arts festival for young people, which happened in Kensington Gardens last July, shows that this experimental event effectively established ways of working with young people. Audiences London was commissioned by The Royal Parks to provide youth engagement support - through which the event was designed with a panel of 12 young people aged between 13 and 21.

This Audiences London-coordinated joint project ran in 2007-2008. This report outlines what happened and what was learned.

As part of our Family Friendly London Pilot project in 2008, Audiences London developed a resource pack for organisations looking for guidance and support in developing their family audiences.

Based on research and work by Audiences London, this short resource gives some pointers for things to consider when developing young audiences.

From September 2010, Audiences London's Snapshot London benchmarking package has analysed box office and other audience data using the Mosaic 2009 Groups and Types.

Updated in July 2010, with reference to the Conservative-Liberal Democrat Big Society agenda, this short document gives an introduction to community engagement. It includes guidance on how this practice relates to the arts and cultural sector.

If you're a dance company or a touring company whether of dance or another artform, the resources you can download or link to below will help you to plan your audience engagement activity more effectively.

Audiences London held a Cultural Tourism Symposium 'Wish You Were Here' on 25 May 2010, to help cultural and arts organisations understand the role tourist audiences have to play in their visitor mix. Tourists can be an important factor in keeping your organisation sustainable.

Audiences London's Audiences for Visual Arts project aims to standardise and share audience information across a number of London-based visual arts organisations. You can access the standardised questions and response codes for free and are welcome to use them if appropriate for your organisation.

The annual London Visitor Survey aims to identify the strengths and weaknesses of London as a visitor destination and to track visitor satisfaction with the capital over time.

Respond in Practice was an action learning project supporting ACE RFOs to adopt new approaches to increasing the cultural diversity of their audiences. The project was managed by Audiences London on behalf of ACE, London.

Respond in Practice was an action learning project supporting ACE RFOs to adopt new approaches to increasing the cultural diversity of their audiences. The project was managed by Audiences London on behalf of ACE, London.

Thinking about working with your local Housing Association? To support your research, we've made the resources that accompanied our seminar in November 2008 available to download.

Audiences London developed these Guidelines for building a visitor profile in order to help organisations in their steps to develop a more diverse audience.

The findings from one of the largest pieces of qualitative research into the arts and their funding ever undertaken, the Arts Debate gives ideas on motivations, language and attitudes that you can use in creating your communications.

This DCMS report summarises the findings of a six-month investigation which attempted to answer the question, what drives demand for culture among disabled people, BME groups and lower socio-economic groups?

In 2006 Arts Council England developed a Family Friendly Toolkit based on the work of the audience development agencies around the country. It includes further research and discussions on how organisations can best develop their own family friendly policy.

Produced by the Greater London Authority (GLA), this document outlined projections for the growth and spread of London's ethnic groups. The information was based on the 2001 Census data.

This guide from Visit Britain looks at the definition of cultural tourism and how you can capitalise on the opportunities out there to attract visitors to your region.