Audiences, Leadership and Change in the Symphony Orchestra Field
A report about a sustainable funding programme in America, it looks at how the money was invested beyond the artistic programme to engage audiences and increase attendance.
The Magic of Music program - a funding initiative of the John S. and James L. Knight Foundation - dispensed more than $13 million from 1994 to 2004.
Through this decade of growth, classical music was experiencing financial crises that appeared to be symptomatic of larger problems. The Magic of Music program attempted to tackle those problems head-on.
This report explores funding and audience engagement in an American context. It may help add erspective when considering the impact of public funding custs for the arts and culture in the UK.