Cultural Tourism - Getting Started
Following Audiences London's Cultural Tourism Symposium on 25 May 2010, we have brought together some practical resources and advice, based on presentations by Visit Britain, Visit London and other experts in tourism.
These resources explain what is meant by "cultural tourists", present the key facts and figures and introduce you to tools and advice which can help you tap into the cultural tourist market. These quick reference documents cover:
- Definitions of Cultural Tourism
- Key facts and figures
- Segmenting Cultural Tourists
- How Visit London can help you reach more visitors
- London 2012 Opportunities
- Glossary of terms
Accompanying these resources are a range of case-studies presented at the event to give you examples of engaging and attracting cultural tourists in practice. You can download these here.
Downloads
- Factsheet 1: Definitions of Cultural Tourism
Filesize: 240kb - Factsheet 2: Key facts and figures
Filesize: 260kb - Factsheet 3: Segmenting Cultural Tourists
Filesize: 256kb - Factsheet 4: How Visit London can help you reach more visitors
Filesize: 245kb - Factsheet 5: London 2012 Opportunities
Filesize: 246kb - Factsheet 6: Glossary
Filesize: 242kb