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Not For The Likes Of You

'Not for the Likes of You' was a project commissioned by Arts Council England which looked to identify strategies for removing barriers to attendance at and participation in the arts and culture for members of the public.

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The resources here look at the fundamental ways to engage a broader audience. They examine success stories and detail useful sources of guidance and information to assist arts and cultural practitioners in meeting the needs of underrepresented audiences.

The focus of 'Not for the Likes of You' was on how a cultural organisation can become accessible to a broad general audience by changing its overall positioning and message, rather than just by implementing targeted audience development schemes or projects. It viewed targeting specific groups as of most value when it was set in the context of a broader, more holistic approach.

The project was delivered in partnership with English Heritage, Heritage Lottery Fund and the Museums, Libraries and Archives Council. 

Downloads

  • Not For The Likes Of You - Success Stories
    Filesize: 568kb
  • Not For The Likes Of You - Resource for Practitioners
    Filesize: 811kb
  • Not For The Likes Of You - How to Reach a Broader Audience
    Filesize: 442kb