Engaging audiences for Dance Companies
If you're a dance company or a touring company whether of dance or another artform, the resources you can download or link to below will help you to plan your audience engagement activity more effectively.
These resources have been brought together as a result of an audience development support programme for London's dance companies, funded by Arts Council England, London, and delivered by Audiences London.
Key Objectives of this programme were
- Increasing understanding of audiences to inform audience development
- Developing ways of engaging and communicating with a range of audiences through different channels
- Developing relationships between companies and venues to support effective audience development
Full details of this project are available in the Projects section of this site.
Dance and Touring-related issues available to download below or follow the links:
- Audiences for Dance - regional and London (download below)
- Effective tour marketing
- Effective venue and company relationships (download below)
- Using Digital Media (coming soon)
Resources highlighting research techniques to identify audience potential - follow the links:
- Data sharing and protection (coming soon)
- Planning audience research (coming soon)
- Using free/desk research resources (coming soon)
- Audiences London Diversity Monitoring Guidelines
- Using e-surveys
- Mosaic 2009 geo-demographic profiling
- Audiences UK jargon buster