Quick Guide to Tour Marketing
This Top Tips sheet looks at the ten best things you can do to develop a fruitful relationship between receiving venues and touring companies.
For touring theatre companies, AL’s research was invaluable in helping show that our tour brought new attenders to the venues we toured to.
Jackie Friend, Marketing Manager, Talawa Theatre Company
This resource was developed through discussion as part of an Audiences London project supporting dance companies, funded by ACE, London.