Outer London Venues Audience Development
Ten performing arts venues based in outer London boroughs worked with Audiences London to investigate what audience development issues were common to each venue and how they might share learning and improvements in finding and retaining audiences.
Project participants: Artsdepot, The Broadway, Barking, Croydon Clocktower, Harrow Arts Centre, Jacksons Lane, Millfield Arts Centre, Orange Tree Theatre, Redbridge Drama Centre, Rose Theatre Kingston and Watermans.
As part of this project Audiences London analysed audience data from the participating organisations, in the context of Snapshot London, and developed benchmarks for audiences for outer London venues using this data and results from an online audience survey.
The project was funded by ACE, London.