Top Tips for Surviving a Downturn
In March 2009 Audiences London dug around to understand the potential impacts of the recession on audiences. The conclusion then was that while we cannot predict the future with certainty, some information is probably better than none…
As the financial situation for arts organisations continues to be challenging, we pull together here some of the top insights and tips for action from that document.
It includes insights into consumer behaviour, communicating value, how to protect the artistic programme and how to align your organisation with the new landscape.
Taking it further:
To strengthen your organisation in the face of the economic situation you might want to use our research packages such as Mosaic profiling of your audiences to help your sponsers and funders understand more how you can help deliver their own objectives. Community engagement techniques such as Arts Ambassador schemes may help you build and retain loyalty among your paying audiences; while our advice surgeries and bespoke consultancy gives you the opportunity to address in detail the issues facing you.