Audiences London

 
Banner image1
Home

Search Our Resources

Choose the objective you need to meet
OR a skill you need to build
OR the art form or sector you want to work with.
THEN select the resource type you want.

Alternatively, you can enter your own phrase in the Search window at top right.

Where Next?

Museums and Heritage Show: audience development seminars

The Audiences London team curated and delivered a series of audience development seminars at the Museums and Heritage Show at Earls Court, London on Wednesday 11th May 2011. Seminars covered a range of topics, from audience profiling to youth engagement and more.

 

The Museums and Heritage Show is the UK's leading annual industry event, attended by more than 4000 delegates from across the museums, heritage and visitor attractions sectors. Audiences London's seminar stream was designed to help delegates understand who their visitors are in order to match their marketing offer to their interests and expectations and engage with them more successfully.

Sessions covered a range of topics, and were delivered by Audiences London staff and a number of guest speakers, as follows:

  • Working together to monitor and measure (Sangeeta Sathe, Marketing and Communications Manager, South London Gallery with Sarah Boiling, Deputy Chief Executive, Audiences London)
  • Nuanced visitors: working with segments (Karen Cardy, Marketing and LSO St Luke’s Centre Director, London Symphony Orchestra with Sarah Boiling, Deputy Chief Executive, Audiences London)
  • Just visiting: tapping in to the tourist market (Susanna Mann, Business Development Manager, Royal Collection with Penny Mills, Director of Client Services, Audiences London)
  • Engaging young people (Alistair Raphael, Head of Arts, Royal Parks in conversation with Helen Ball, Head of Engagement Services, Audiences London)
  • Building relationships with visitors (Penny Mills, Director of Client Services, Audiences London)

Download presentations from each of these sessions below and use the search menu on the left of the page to access more related resources on the Audiences London website. In particular you might be interested in: 

You can read more about the event on the Museums and Heritage Show website, where you'll also find more information about the content of each of these sessions .

If you'd like more information on any of these resources, or to find out how Audiences London can help you put these ideas into practice, contact Penny Mills, Director of Client Services on 0207 367 0818 / .

 

Downloads