Snapshot London: Visual Arts - 2011 Benchmark Report
Following the success of our Snapshot London model for performing arts venues we have now established an ongoing audience intelligence-sharing service for visual arts organisations.
In October 2011 we published our first full set of benchmarks, allowing galleries to compare their own detailed audience profile with the overall London benchmark and tailored benchmarks reflecting gallery size.
From the documents below you can download our full press release and a highlights document illustrating the key findings of the 2011 Benchmarks Report.