London Theatre Consortium Thrive! collaboration and A Night Less Ordinary
A collaboration between 12 of London's leading producing theatres, working together to develop stronger relationships with audiences, funders and agencies. Partners worked with Audiences London to undertake data analysis and market research, to inform the creation of a joint marketing campaign targeting infrequent attenders. The project also aimed to develop participants' work in the areas of Customer Relationship Management and digital innovation.
Participating theatres: Almeida Theatre, Battersea Arts Centre, The Bush Theatre, Donmar Warehouse, Greenwich Theatre, Hampstead Theatre, Lyric Hammersmith, Royal Court Theatre, Soho Theatre, Theatre Royal Stratford East, Tricycle Theatre and Young Vic Theatre. The project was delivered by a partnership between Audiences London and the participating theatres with funding from Arts Council England's Thrive! programme.
A Night Less Ordinary - Free Theatre for Under 26s
The same theatres also collaborated on this ACE-backed initiative, focusing on reaching young people less engaged with theatre and establishing ongoing relationships with young people.
The outcome of this collaborative work has culminated in the development of the website www.tastetheatre.com which promotes the work of all the theatres through an experiential and recommendation rich site.