General business cards are not just tools for giving information about your business. It also gives you the opportunity to connect with your prospects on a personal level.
Giving the physical version of general business cards will never be replaced by the digital versions because they lack the human touch. It is an extension of your personality and of your brand. It conveys the messages and the information you want to impart.
This article discusses about the right information to be written on a business card and what are the common mistakes of general business cards.
What Information Should Be on General Business Cards?
1. Logo and Tagline
If you have a website, use the logo and tagline you already have for consistency. Your brand must be consistent all on any platform, and this includes your business card.
2. Name and Functional Job Title
The business card must indicate your full name. Your functional job title must show your primary function in the firm. Typically you have other functions in the company but write only your main work.
3. Contact Information
This is a very important part of your business card. Since you are in business, you want your clients to communicate with you so, how do you want to be contacted? Give your direct contact number, not the company hotline or trunk-line so customers can reach you immediately. Provide your mobile number as well, so anywhere you are business continues.
On the other hand don’t provide your personal email, your house landline number, and your home address.
Giving your physical street address depends on your line of business. If you are a dentist, you have to write your physical address, but if you are digital marketer, there’s no need for providing your address.
4. Your Website
All businesses are expected to have a website, and you should have one. Your business card must bear the URL to your website, and it must be short. Keeping it short allows your customers to remember it and type it immediately.
5. Social Media Profiles
Include all your social media profiles on your business card. Engaging in social media is a must nowadays. Social media channels are indispensable for both traditional and virtual businesses.
6. White Space
Don’t over-stuff your card. Keep it simple and have a white space meaning some space on your card.
Be creative in the way you will present yourself. Don’t be boring because nobody will be interested in contacting you no matter how many cards you send out.
Common Business Cards Mistakes
Your business card represents your brand and contact information.
1. Not Giving Unique Identity
Your business card does not leave any impression and will become a memory soon.
2. Presentation of a Poor Quality Card
Never be frugal when it comes to a business card. The card should be pleasing to the touch, after all, this reflects your business.
3. Having a Mystery Business Card
When someone sees your business card, they can tell what line of business you are.
4. Not Providing a Unique Selling Proposition
Some businesses miss this opportunity to utilize the card to its full marketing potential by forgetting some call to action. You must give people a reason for doing business with you.
Don’t take your business cards for granted. They are the strongest, the most personal piece of collateral you have for it represents your brand.