In Search Engine Optimization (SEO), keywords are some of the most important onsite elements in your business web contents as they serve as the connection between your company and your clients, existing and prospective alike. These keywords are facilitated and cataloged by the search engines and when used properly, they will make your business website more optimized and rank better in the search engine results pages (SERPs).
Placement of keywords in your website is crucial. It is very important to note that in order for keywords to function to optimize your business website, they should be included in the headings and title tags, URL and ALT tags, and should be strategically placed within the web contents. Your business website should also be optimized properly with the right keyword density within the web contents.
While the use of keywords is a given essential in any SEO such as Lowell SEO, there is also what we specifically identify as the long tail keywords. They may not be as popular as the commonly searched for single- or two-word keywords but they certainly do the work too to optimize your business website.
What Exactly Are Long Tail Keywords?
Basically, they are keyword phrases with over three words contained in them.
Use of Long Tail Keywords in SEO
From the perspective of SEO, they are placed within your business web contents in order to refine the search terms that point to your specific business website. Like the regular and commonplace shorter keyword phrases, long tail keywords also intend to define what is contained in your company web pages in order to identify what you wish to be searched and found for and ultimately to optimize your business website in its ranking is SERPS.
This type of keyword phrases is almost too specific that it tends to draw much less organic traffic to your business website than the usual shorter keywords do. Despite this, it draws more traffic of better quality instead which can very much result in more conversions.
Use of Long Tail Keywords by Searchers
On the other hand, looking at it from the perspective of the searcher or your clients, the potential ones to more specific, longer keyword phrases are important to use when they are more definitive about the products or services which they want to avail and therefore they want to be more precise in their search. In this way, the searchers or visitors makes it easier for themselves to narrow down what they are looking for. This is potentially even an attempt for them to filter out from the SERPs what they might find irrelevant in their search.
How Then Do These Lengthier Keywords Contribute to Optimize Your Website?
As we have established, longer keyword phrases can lead to more and better conversions which are what the presence, searchability and visibility of your business web pages intend to do. This is made possible by the use of long tail keywords in that your prospective customers are more likely to be closer to the point-of-purchase as they try and key in as precise a keyword phrase as they feel the need to regardless if their keyword phrases reach up to a substantial length of six words.
On your end, as a company owner who wants to drive more quality traffic to your web pages in order to convert it into actual sales or profits, you will need to use this kind of keyword phrases more, though still in the proper manner, in your business web contents.