So, you know SEO, at least the surface of it. You are in the SEO business after all. But did you prepare yourself prior to getting into the popular and continuously rising industry?
If you have not, perhaps it is time for a reset of standards and a reassessment of performance, and turn your SEO job well done to great work.
What makes for great SEO contents? What features are search engines looking for that they decide to place your contents on the first page of search results in order to efficiently provide for what the users, in turn, are looking for?
Aim high and aim for superior quality level of contents and garner online visibility results.
That Head-Turning Title
It is best to use a heading that is pretty but not too wordy, concise but precise, encompassing and informative of what is in for your readers. Your title has to capture their attention first and foremost. It is what they unwittingly see first to begin with. Make sure you get your audience to bother to click on your title.
Yet you make your title catchy without sacrificing the technical requirement for better SEO – do not forget to squeeze them in your title, the keywords.
Well Thought out and Well-Structured Equals Excellent Contents
You write for a purpose. You write for a target audience and aim to reach out even further in addition to the intended readers. Are you trying to inform them about a new beauty product? Are you trying to answer a query? Are you trying to be of help in weighing the pros and cons of a specific marketing plan? Think and think hard about what your intentions for writing an SEO piece are.
Originality is attractive and well, it is what is legal. Never plagiarize. You have a mind of your own then you must have opinions of your own to share. You create a brand for yourself and establish it, and you would never want to jeopardize it by copying that nicely written travel blog entry and think to yourself that it might go unnoticed. Oh and, you also get penalized by search engines as per SEO standard practices. You lose your audience. You lose your credibility. You lose a potentially good rank on the first search results page.
While being original with your piece, you ensure too that it is of high value content. So, a reader already decided to give your appealing title a try and clicked on it. Show gratitude by offering valuable contents within. You must create something which will make that reader even take a little more time to share it.
While your contents are original and worth sharing, you also make certain they are penned with coherence. There has to be fluidity in the way your information are presented. You do not jump from one subtopic to another and back on the former. You would not want to cut off your reader with confusion and let them go someplace else that offers better organized articles.
Attention to Length
You write SEO contents that are lengthy enough to be picked up by search engines but not the scary kind of lengthy.
High Grammatical Aptitude
It seems mundane. It appears to be too minute a detail. It is at times brushed off. Even the best at the instantaneous detention of grammatical incorrectness and inconsistencies overlook on certain occasions a misplaced adverb or a wrong choice of prepositions – prepositions, which are virtually most difficult to figure out and are almost treacherous that they are so often erroneously used.
Who should care more about and be better attentive to grammar then? Yes, you should, or you would not go very far. Mastery of grammar is of the essence. It is your vehicle to put across your thoughts to your audience, and effectively. In order to engage your audience, you have to talk in their language. Your written output is your way of having a conversation with them. You are not intimidating or too technical, just smart and spontaneous enough to get them engaged, but grammar is never to be discounted in the process.
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