On-Page SEO optimization deals with designing and structuring a website and its content in a way that will ensure that the website ranks as high as possible on different search engines and increases the amount of traffic it receives. It includes organization of content and improvement of various elements of the HTML source code that are referred by various search engines to decipher the content of the webpage, including the meta data and its relevant attributes and the title tag.
Implementing On-Page Optimization
The implementation of the On-Page optimization depends on the various attributes of a webpage. These include:
The sole purpose of a user referring a website is to find what they are searching for. A search engine helps match a user’s query to the website or webpage that is most relevant in relation to the user’s requirement. The content on a webpage should revolve around a central topic of user’s interest. It should be clear and precise and convey its message to the reader. It should have the right usage of keywords, too few leads to search engine undermining the page, too many drive a user away. The content must have its own identity and be of value to user. And above all, it must be linkable for a search engine to drive traffic to it.
- Meta Data
A search engine refers to the meta description of web page to get a general idea about the content of a page and determine if it is valuable to the querying user. It will display the meta description of the webpage in its search results to the user. Every webpage must have meta description relative to its content.
- Title Tag
A webpage’s HTML title tag is displayed in the search engine query results. These tags convey a summary of the content of the page. These affect the ranking of the page in relation to other results. They must be eye-catchy and expressive and yet short and concise at the same time. Simply put, these 60-70 odd characters are responsible for the first impression of the webpage. It is of utmost importance to make them count.
- URL Strings
The webpages are accessed by their addresses know as uniform resource locator or URL for short. The best ranked URLs are as short as possible and provide website’s category hierarchal structure to the search engines. A simple and easily readable URL gives an idea about the webpage’s content to the user. Keywords related to the content of the webpage should be ideally utilized in the webpage’s URL.
Characteristics of good On-Page Optimization
A website may be classified as a well-optimized one if it fulfills two major purposes:
- The prime purpose of On-Page optimization is to ensure that the website is technically and visually sound to be ranked higher in the search results and be noticed. The same can be ensured by ensuring that components like Meta tags, Titles and URLs are well structured.
- Secondly, the user must be well engaged and should have an enhanced user experience. For the same reason, the user must be provided with unique, relevant and high quality content.
In today’s world, there is a cut-throat competition for dominance on the web. Every content provider, website and brand wants to stay ahead of its competition. To achieve the same, SEO must be implemented in a result-oriented way. It will lead to more website hits and a positive user response towards the website.