Advice for audience research at festivals and outdoor events

These top tips and factsheets have been developed through the Understanding audiences for festivals and outdoor events project, delivered by Audiences London in 2009, which looked at what data festivals were collecting about their audiences, and how they were doing it. Read more about this project here.

The info sheets available to download at the bottom of this page have been developed to help disseminate some of the findings from the project to festivals, in order to help support them in collecting and using high quality audience information.  Each of the seven sheets covers a different element of audience research:

• Evidencing success: how can you measure and prove the success of your festival?
• Methods: what is the most appropriate way of collecting information for your festival?
• Using questionnaires: How do you design a questionnaire to ensure you're asking the right questions, and how do you go about administering it?
• Sampling: how do you make sure you get a fair picture of your audience and their opinions?
• Working with volunteers: how do you go about recruiting volunteers, and what steps you should take to make sure you and they have a good experience?
• Research guidelines and data protection: what guidelines and legislation do I need to be aware of before I start collecting data?
• Measuring economic impact: how can you measure the economic impact your festival had?

Or you can download the whole pack at the bottom of the list.