Principles of... Using audience intelligence for marketing strategies
Date: Wednesday 4 November 2009
Time: 10am - 4pm
Venue: Unicorn Theatre
Price: £85 Subscribers | £115 Non-subscribers +VAT - includes lunch
This session focuses on how to use audience information to support planning and decision-making on an ongoing basis. Whether you are setting objectives, identifying potential or looking for audience development opportunities, this session offers you some tools and techniques to take the information you have and put it to work.
- define research objectives appropriate to your audience development plan
- identify how you can use existing audience information to answer your questions
- write a research plan as an integrated part of your marketing planning using different research methodologies
- demonstrate effective use of the information collected over the long term
This session is for experienced marketers who want to use audience information and evidence to inform their strategic planning process effectively.
Facilitator: Penny Mills, Director of Client Services, Audiences London
To reserve your place visit the booking page.