Staff Biographies

Anne Torreggiani, Chief Executive
Anne became AL's first CEO in 2002. She has over 15 years experience in the arts, as director of marketing in several progressive arts companies (including West Yorkshire Playhouse, London International Festival of Theatre (LIFT), Theatre Royal Stratford East and Greenwich Theatre) and as a consultant and facilitator in audience development and strategic marketing. She has worked across the cultural sector on a variety of collaborative initiatives, with a particular interest increasing audience-access. Directorships have included the Arts Marketing Association, West Yorkshire Arts Marketing, and currently The Albany Deptford. She has given seminars and lectures on audience development for a variety of institutions and agencies in the UK and abroad.

Sarah Boiling, Strategic Projects Director
Sarah took up this new post at Audiences London in January 2008, following nine months as interim Chief Executive. Sarah has a wide variety of experience in audience development and project management across the cultural sector, with particular expertise in cinema and visual arts. She has held senior positions at Tate, the Barbican and the British Film Institute, and her freelance clients have included Bath Festivals Trust, Business Design Centre and Cornwall Arts Marketing. Sarah has an MBA from Loughborough Business School.

Penny Mills, Director of Client Services
Head of Marketing at the Royal Court theatre for 5 years, Penny joined AL in January 2006 as Strategic Marketing Manager. Previously she was Marketing Manager at Edinburgh International Film Festival and also worked for the Edinburgh International Festival. She is a qualified specialist in strategic marketing planning in a cultural context.

Bryony Duncan, Research Manager
Bryony joined Audiences London at the beginning of January 2008, having previously been a research manager in the homelessness sector.  She brings with her a broad range of experiences from the higher education, charity and local authority sectors. Bryony's work has also included research in the areas of lifelong learning and education, poverty and social inclusion, and youth work. Bryony is an Associate Member of the Market Research Society (MRS).

Pak Ling Wan, General Manager
Pak took up this post in 2006, before which he worked at a number of different arts organisations including the British Film Institute, Lyric Theatre and Soho Theatre across a range of areas including marketing, research, administration and finance. During this time he has achieved success in implementing and advising on diversity projects and in particular Chinese audiences. He is responsible for the day-to-day managing of AL's office and the running of specific AL projects and events.

Helen Ball, Community Engagement Coordinator
Helen joined Audiences London in April 2008, having most recently been the Arts Projects Coordinator for the cultural consultancy, Candlestar. Helen has previously worked as an arts trainer for the English National Youth Arts Network (ENYAN) and Sefton Play Council, a regional children's charity supporting play; as a Community Arts Officer for Salford City Council and a Participation Officer for Children and Young People in Sefton. Helen completed a BA in English before working in New York for a year for a non-profit art organisation. She has completed research on the subject of evaluation in arts for young people at MA level and supported arts students with profound disabilities.

Anwen Cooper, Audience Development Manager
Previously Head of Marketing at Polka Theatre, Anwen joined AL in February 2009. She has over five years experience working in a range of arts venues and theatres, devising and managing audience development, press and marketing campaigns and strategy. Anwen has a BA in English and Philosophy.

Daniel Cowley, Research Officer
On gaining a degree in Creative Music Technology, Daniel's interest in arts research and audience development began whilst working as a researcher based in museums and galleries in the North-West.  He has spent time as a field researcher, field supervisor and research assistant, and within the A&R department of an independent record company. Daniel is an Affiliate Member of the Market Research Society (MRS).

Emma McLean, Client Services Assistant
Emma joined Audiences London in March 2008. Prior to this she was the Business Administrator at Arts About Manchester. After gaining her BA in Performing Arts and undertaking an internship at BAC, Emma went on to develop a career as a freelance producer working for a range of theatre companies across London. She has also been the Office Manager for a large events company in central London.

Hannah Daley, Project Assistant
Hannah joined Audiences London in November 2008, in the newly created post of Project Assistant. She completed her BA in English in 2006 and has since undertaken postgraduate study in Medieval Literature. Most recently she worked as Arts Assistant in a regional theatre in Oxfordshire, but her employment experience includes roles in publishing, the library and leisure sectors.

Alfred Hanoun, Research Assistant
Alfred graduated from the University of Manchester in 2006 after completing a Management & Leisure degree, and has since then worked as an events co-ordinator at Centre Point Tower, looking after events of up to 250 people. Following on, he became a marketing assistant at a conceptual theatre production company in London.