Staff Biographies

Sarah Boiling
Interim Chief Executive until January 2011 (Strategic Projects Director)
Sarah joined AL in 2008 as Interim Chief Executive, and has since been our Strategic Projects Director. She is responsible for developing and delivering a number of AL's large scale collaborative projects; which involve a range of organisations coming together to learn and experiment together. She is currently Interim Chief Executive again while Anne Torreggiani is on maternity leave.

Sarah's career has included senior marketing positions at Tate and the Barbican, project managing British Art Show 6 and freelance work with clients such as Bath Festivals Trust, Arts Council England, Business Design Centre and Hall for Cornwall.

Anne Torreggiani
Chief Executive (currently on maternity leave until January 2011)
Anne became AL's first CEO in 2002. She has over 15 years experience in the arts, as director of marketing in several progressive arts companies (including West Yorkshire Playhouse, London International Festival of Theatre (LIFT), Theatre Royal Stratford East and Greenwich Theatre) and as a consultant and facilitator in audience development and strategic marketing, with a particular interest increasing audience-access. Directorships have included the Arts Marketing Association, West Yorkshire Arts Marketing, LIFT and The Albany Deptford. She has given seminars and lectures on audience development for a variety of institutions and agencies in the UK and abroad.

Penny Mills
Director of Client Services (currently on maternity leave until April 2011)
Penny's role focuses on supporting organisations to use information to understand their audiences' needs and improve how they connect with them. She's also responsible for ensuring that Audiences London understands and responds to the needs of arts and heritage organisations in London through its services, events and growing knowledge bank.

Head of Marketing at the Royal Court theatre for 5 years, Penny joined Audiences London in January 2006. Previously she was Marketing Manager at Edinburgh International Film Festival and also worked for the Edinburgh International Festival. She is a qualified specialist in strategic marketing planning in a cultural context.

Audience Development Services

Rachel Escott
Head of Audience Development Services
Rachel joined the team in June 2010 in this new role focusing on the delivery of Audiences London's audience development services and projects.

Rachel has worked in marketing and communications roles within visual arts organisations such as Tate and in orchestras and the tourism and heritage sector. Since 2005 she has run her own arts marketing consultancy based in central London. Her clients have been drawn from across the artforms, offering services from training to strategic development to campaign implementation.

Anwen Cooper
Audience Development Manager
Anwen joined AL in February 2009 to facilitate the collaborative marketing work of the London Theatre Consortium as part of their Thrive! project. From July 2010, Anwen's time on this project is coming to an end, and she is now also working to deliver AL's communications, audience development services, events and resources for clients.

Anwen has worked in a range of arts venues and theatres, most recently as Head of Marketing at Polka Theatre and previously at the Lyric Hammersmith and Broadway, Barking, devising and managing audience development, press and marketing campaigns and strategy.

Engagement Services

Helen Ball
Head of Engagement Services
At Audiences London Helen supports cultural organisations to engage with and better understand their local communities.  She runs AL's community engagement network, a programme of ongoing seminars and events and manages community engagement research and consultancy services and projects. 

Helen joined us in April 2008 having previously worked in a range of cultural and community settings as a local authority arts officer in Salford, a participation officer for children and young people and a trainer in youth arts and playwork.  She is an experienced mentor and has an MA in Childhood.  She's also worked as a coordinator for several contemporary art projects.

Hannah Daley
Projects Assistant
Hannah joined Audiences London in November 2008, to provide administrative support on a range of work and projects, primarily our Arts Council England-funded Thrive! project. Her employment experience includes roles in the publishing, library and leisure sectors, as well as the role of Arts Assistant at The Theatre, Chipping Norton where she coordinated the theatre's touring cinema and summer education schemes.

Finance and Operations

Pak Ling Wan
Head of Finance and Operations
Pak has been at Audiences London since 2006 and is responsible for the day-to-day managing of AL's office, financial systems, fundraising and the running of specific AL projects and events. Pak's past experience in the cultural sector is varied working in a number of different cultural organisations including the British Film Institute, Lyric Theatre, Soho Theatre and VET across a range of areas including marketing, research, administration and finance. 

Research Services

Bryony Duncan
Head of Research Services
Bryony joined AL in January 2008, leading the research team at Audiences London, delivering research-related training, and providing research consultancy to a range of clients and projects.

Her experience is in both quantitative and qualitative research, gained in a variety of areas including higher education, charity and local authority sectors, lifelong learning and education, poverty and social inclusion, and youth work.  Her previous roles include Research Manager at Crisis (homelessness charity in London), and Research Fellow at the Centre for Research in Lifelong Learning and the Scottish Poverty Information Unit (both Glasgow Caledonian University).  She has a postgraduate Masters in Applied Social Sciences and is an Associate Member of the MRS.

Daniel Cowley
Research Officer
Since arriving at Audiences London in October 2007 Daniel has supported clients and projects with delivery of research, data analysis and audience profiling. Daniel's interest in arts research and audience development began whilst working as a researcher based in museums and galleries in the North-West.  Daniel is an Affiliate Member of the Market Research Society (MRS).

Alfie Hanoun
Research Assistant
As well as providing general support to the Research Team, Alfie is responsible for the daily running of Snapshot London - an audience data sharing initiative involving over 35 of London's leading arts organisations. Previously an events coordinator at Centre Point Tower and Marketing Assistant at a leading London-based conceptual musical theatre company he also has a degree in Management and Leisure. Alfie joined Audiences London in January 2009.